The global market for Tws (True Wireless Stereo) has recorded an impressive growth of 18 % in the first quarter of 2025, revealing Canalys in its latest report. This is the highest annual rate since 2021, with shipments of 78 million units.
Apple remained a pioneer in shipping 18.2 million charges, i.e. Xiaomi’s weakness in second place. Samsung approached third place, followed by Huawei and Boat.
The American market grew double numbers in the first quarter of 2025, but Kanals indicated that this is due to the accumulation of preventive stocks in response to the uncertainty in the tariff. Apple has more than 50 % of the market share in North America, while small manufacturers are declining due to the soft demand for consumers and the uncertain organizational scene.
Canalys analysts indicated that the Tws market is entering a new stage. In the short term, everyone aims to provide innovation or scenario -based use, but the seller’s ability to exceed the price competition that will determine the market in the long term.
| vendor | Q1 2025 shipments (In a million) |
Q1 2025 market share |
Q1 2024 shipments (In a million) |
Q1 2024 market share |
Changing |
| apple | 18.2 | 23.3 % | 16.2 | 24.4 % | 12 % |
| Xiaomi | 9.0 | 11.5 % | 5.5 | 8.3 % | 63 % |
| Samsung | 5.6 | 7.1 % | 5.2 | 7.8 % | 8 % |
| Huawei | 4.7 | 6.0 % | 3.4 | 5.1 % | 40 % |
| boat | 3.9 | 4.9 % | 2.9 | 4.4 % | 31 % |
| I am free | 36.9 | 47.2 % | 33.2 | 50.0 % | 11 % |
| the total | 78.3 | 100 % | 66.4 | 100 % | 18 % |
Users now want to translate in actual time, follow fitness, and artificial intelligence, which requires a more comprehensive approach to the ecological system.
TWS will also remain the main axis of the rest of 2025, allowing companies to supplement their wallets and expand new consumers.
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