The media landscape is accelerating. In an age where influence is ephemeral and every angle requires instant understanding, PR and communications professionals need more than just generic technology – they need intelligence designed to address their specific challenges.
Isentia is proud to offer Luminaa leading suite of intelligent AI tools. Lumina was They are trained from the ground up on complex workflows and the realities of modern communications and public affairs. It is explicitly designed to shift professionals from passive media observers to the role of strategic leaders and pace-setters.
“The PR, communications and public affairs sectors have been experimenting with AI, but most tools were not designed with the real challenges they face in mind.” He said Joanna Arnold, CEO of Pulsar Group.
“Lumina is different; it is the first intelligence suite designed around how narratives are actually shaped today, combining human credibility signals with machine-level analysis. It helps teams understand how stories evolve, filter out the noise and respond with context and trust to crises and opportunities.”
Setting a new standard for public relations intelligence
Lumina focuses on empowering the human element in communications strategy, not replacing it. This suite is specifically designed to help PR, communications and public affairs professionals dramatically improve productivity, enhance message clarity and facilitate early detection of risks.
Lumina enables callers to:
- Understanding and interpreting: Go beyond basic caveats to strategically map the path and spread of narrative development.
- Focus and customization: Achieving the necessary clarity to implement strategic work before critical moments pass.
- Implementation and monitoring: Deploy strategy quickly firmly rooted in real-time actionable insight.
Get a demo today: Stories and Perspectives module
We are launching the Lumina range by making our first unit immediately available: Stories and viewpoints.
In today’s fragmented, multi-channel media environment, communications professionals need to be able to recognize not only how a story is growing, but also how it is perceived across different groups of stakeholders.
Stories & Perspectives organizes primary media mentions Clustered, cohesive The stories and perspectives contained within each, reflect distinct media, audience and public affairs angles. This unique function allows users to:
- Height above noise: Instantly identify high-profile topics that are gaining traction or fading from interest.
- Get details quickly: Discover the influential voices, niche communities, and specific channels that effectively shape the narrative.
- Capture the pivot point: Pinpoint the moment when the story shifts – from strategic opportunity to reputational risk – or when a new key opinion begins to guide the conversation.
“The media is not a stream of signals,” Kyle Lindsay said. Head of Product at Pulsar Group. “But rather it is a living system of stories shaped by competing viewpoints. When you can see those structures clearly, you gain the ability to understand issues as they take shape, anticipate how they will develop, and act accurately. This is what we mean when we talk about AI tailored to communicators, and this is what an off-the-shelf LLM cannot give you.”
Lumina Roadmap: AI Tools for the Future of Communications
release Stories and viewpoints It is the first release for many. Over the coming months, we will systematically roll out the full Lumina roadmap, offering a comprehensive set of AI tools designed to address every stage of the communications lifecycle.
The full Lumina range will soon include:
- Formatted media summaries: AI-driven daily briefings tailored to top leadership priorities, highlighting only the most relevant stories.
- Reputation analysis: Advanced measurement tracks how important topics like ethics, innovation, and leadership statistically shape a company’s perception.
- Press Release and Media Relations Assistant: Tools designed to accelerate content creation and craft highly focused, personalized presentations that reach precise contacts faster.
- Predictive intelligence layer: The technology is designed to track and predict story momentum and strategic change before The window of opportunity is closing.
- Smart Agents: Background agents continuously scan all media channels for emerging keynote speakers and previously undetected reputation risks.
- Optimize audio, broadcast, and crisis detection: Full, real-time oversight of all channels – including voice and broadcast – enabling rapid context building and optimal delivery of crisis response.
Want to harness the power of Lumina AI for your PR, communications or public affairs team? .
Complete the form below to register your interest.
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