AI agents are not magic. They are not independent business associates and are willing to operate your accounts without supervision. And they are certainly not ready to unleash them and forget them.
But it can be incredibly useful. When you understand what they really are and what they can do with some supervision, you can start putting them to work in ways that improve efficiency and customer outcomes. But you can’t skip the basics. To succeed, you need to build on clear processes, realistic expectations, and a willingness to try and try again.
in AI Summit for Agenciespresented by Screendragon, Matt Cyr will break down what agents really are, why most agent “dreams” fall apart, and how to operate them in ways that actually increase efficiency, margin, and better client outcomes.
Why this is important to agencies
The conversation around AI agents has become rowdy. Vendors promise autonomous systems that manage themselves. LinkedIn is full of demos that make it look easy. But when agencies try to implement agents in the real world, most face the same problems: unclear processes, messy data, and expectations that don’t match reality.
Matt Cyr will walk you through two practical agency-related examples that you can adapt immediately and provide the first steps to building your own model. Matt has spent his career on both sides of the agency-client relationship and understands how to help agencies and healthcare organizations embrace AI in practical, human-centered ways. He knows what works, what doesn’t, and where the real opportunities are for agencies wanting to do this work.
This session cuts through the hype with a clear look at what agents actually are: AI + Automation + Process Design. No magic. only A clear, realistic path to start using agents to streamline work, improve consistency, and free yourself and your team to spend more time on strategy and relationships.
What you will learn in this session
During this tactical session, Matt will cover:
- What AI agents actually are and how they differ from other AI tools
- Why most agent projects fail and how to avoid common pitfalls
- Two practical agency-related examples that you can modify immediately
- First steps to building your own agents
- How to use agents to streamline work, improve consistency, and free your team for strategy and relationships
You’ll leave with a path forward, and a framework for thinking about where agents can create real value in your agency.
Join the conversation at the AI for Agencies Summit
Matt Cyr will present “AI Agents for Agencies: Practical Automations That Actually Work (And What It Takes to Get There)” At the AI for Agencies Summit, a free virtual event taking place on February 12, 2026 for agency leaders and practitioners navigating AI adoption with intention.
- February 12
- Free registration
- hypothetical
Register to attend the AI for Agencies Summit
If you’re ready to dive in and start creating truly successful agents, this is the session for you.
Learn more from Matt Cyr
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About Matt Cyr
Matt Cyr is the founder of Loop, an AI consultancy that helps marketing agencies and healthcare organizations embrace AI in practical, human-centered ways. With nearly 30 years of experience on both the client and agency sides, Cyr specializes in translating fast-moving AI capabilities into clear strategy, scalable workflows, and real business impact.
Cyr has led AI evaluations, pilots, and platform initiatives for health agencies and systems, helping teams improve efficiency, protect brand integrity, and rethink how humans and AI collaborate. Previously, he led digital marketing teams at organizations including Boston Children’s Hospital and Northeastern University, and later led strategy and business development efforts for an agency focused on digital transformation.
A frequent AI and marketing speaker and writer, Cyr presents at industry conferences, agency summits, and executive workshops, and publishes ongoing thought leadership focused on responsible adoption of AI, the future of agencies, and keeping humans fully “in the loop” as AI advances.
About the AI for Agencies Summit
The AI for Agencies Summit brings together agency leaders and practitioners to explore how AI is reshaping agency models, services, and growth.
Want to hear from Matt and five other agency leaders? Sign up for free, virtually AI Summit for Agencies 2026scheduled to be held on February 12, 2026.
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