We use 5 better social listening tools to help companies interested in tracking their presence online, understanding the public participation, and measuring feelings. This is the summary of our results:
- Sprout Social To monitor the links with the brand’s social media
- Brand24 To note all brand signals
- Buzzsumo To monitor the change in the number of the brand is mentioned
- Male For the real time, the brand follows
- Naked To analyze the brand signals
Comparison of social listening platforms
Table 1. Pricing and integration
Updated at 05-16-2025
| tools | Free experience* | Pricing ** | Integration of social platforms *** |
|---|---|---|---|
| Sprout Social | 30 | $ 199 | Instagram, LinkedIn, X, Pinterest, Threads, Tik Tok, YouTube etc. |
| Brand24 | 7 | $ 199 | |
| Buzzsumo | 30 | 159 dollars | x |
| Male | 30 | 46 dollars | Instagram, LinkedIn, X |
| Naked | 7 | $ 29 |
* Days
** In a month, as of May 2025.
*** All the tools listed with Facebook can be connected. This includes only integration operations, not a follow -up social media platform
Table 2.
Updated at 05-16-2025
| tools | User reviews | The number of employees | ||
|---|---|---|---|---|
| Sprout Social | 4.3 based on 3,240 reviews | 1,666 | ||
| Brand24 | 4.7 based on 398 reviews | 97 | ||
| Buzzsumo | 4.4 based on 277 reviews | 1,108 | ||
| Male | 4.3 based on 440 reviews | 609 | ||
| Naked | 4.2 based on 87 reviews | 6 |
Sprout Social
Sprout Social is a male platform and messages from different social networks, providing a way to involve your brand performance and analyze it. However, its borders include the inability to track reactions outside the connected features.
Analysis: It provides measures such as the number of signals, access, Feelings AnalysisSocial media reactions, platform signals, and the degree of existence compared to other brands.
integration: Supports Facebook, Instagram, LinkedIn, X, Pinterest, Tiktok, YouTube, etc.
Staff:
- A unified platform for managing messages and signals across all connected social media profiles.
Restrictions
- The connected social media features cannot be monitored yet.
Note features
- The Central Infrad Fund provides all messages for some social media channels.
Brand24
Brand24 is superior to tracing signals via social platforms and websites using historical data. Although the analysis of its feelings and its impact is not always accurate, the platform offers a strong approach that AI moves for social listening. It is of special value to track the presence of the brand in digital channels such as online news and social media platforms.
Analysis: It provides standards such as the number of signals, access, emotions analysis, social media reactions, and the signs of the platform and the degree of existence compared to other brands.
integration: Supports Facebook and Instagram.
Strengths
- It allows access to a wide range of signals via social platforms and web.
- Provides the analysis of feelings and dozens of influence for each male.
- It provides AI’s executable visions.
Restrictions
Note features
- Comprehensive monitoring capabilities.
- Analysis of the subject of artificial intelligence and tracking the main effect.
- Customized reports with visual elements.
Buzzsumo
Buzzsumo provides male analyzes, but lacks comprehensive social listening tools on other platforms. It lacks some references that Brand24 picks up, but it allows collective cooperation, which can be valuable for group analysis.
Analysis: Provides data on total signals.
integration: Contact with Facebook and X.
Strengths
- It is allowed to add team members to the account.
Restrictions
- It only provides analyzes for total signals.
- Some signals may be missed compared to other platforms such as Brand24.
Note features
- Team cooperation features.
Male
Alexk provides detailed visions of feelings, signals and topics, including dozens of language and influences. However, the platform can sometimes miss signals and restrict tracking over long periods.
Analysis: The number of signals, access, feeling, and signals of the platform, topics and signals are tracked by the country.
integration: Supports Facebook, Instagram, LinkedIn and X.
Strengths
- Offers Feelings Analysis And the effect of grades for each male.
- Provides the topic of cloud perception.
Restrictions
- You may not pick up all signals compared to platforms like Brand24.
- The time frame for data analysis is limited.
- Supports up to 10 language choices for monitoring sources.
Note features
- Information panel comprehensive analysis.
- Customized reports and perceptions.
- Social media management tools.
Naked
Awario offers a look at signals, feeling and topics, including the ability to identify influential signals. However, the features of their analyzes, such as withdrawal themes and population composition of authors, need to improve.
Analysis: It monitors the number of signals, access, feelings, sources, topics, and signals in the language.
integration: Contact with Facebook and Instagram.
Strengths
- It is allowed to monitor all signs on customized periods.
- It defines the main effects and the highest signals.
- Supports the team’s cooperation
Restrictions
- Graphics analyzes It may not be provided effectively, including the theme of the cloud and the age of the author.
Note features
- Real -time monitoring is via different platforms.
- Comprehensive analyzes with Feelings Analysis.
- Customized reports, white.
Benefits of social listening platforms
Social listening tools help you track what people say about your online brand. they Collection Of social media, blogs, forums and other digital channels. With this information, you can make more intelligent decisions and improve your contact with your audience. Below are some of the main benefits:
1. Learn about your audience better
Social listening helps you understand what your customers think, want and expect. You can find out what they like about your brand and what bother them, allowing you to really important improvements to your audience.
2. Stay on the directions
By monitoring social media and online conversations, companies can define emerging trends, track brand signals, and stay at the forefront of industry gaps.
3. Protect your brand reputation
Not all brand includes a mark. Social listening finds hidden comments and signals. You will know when people have a negative brand depicting and can fix the problem before it grows into a greater problem.
4. Improving products and services
Customer conversations can direct your product team. By listening closely, you will find the features that work that need to be repaired. This can lead to better offers and higher satisfaction.
5. Understand your market
Social listening gives you a great look at your industry. You can compare your brand with others and know what makes people choose a product on one product. This helps you improve your position on the market.
6. Generating new threads
Some people talk about online problems while searching for help. If your brand is able to provide a solution, you can jump and start a conversation. This can turn into a new customer or driving.
7. Watch your competitors
These tools not only follow your brand, but also follow your competitors. You can find out what others do well (or not good) and use this information to get a feature.
Choose the appropriate social listening platform
Choosing the appropriate social listening tool is necessary to understand your audience and protect your brand reputation. These tools help you monitor social media conversations, collect customer notes, and track major social networks, news sites, blogs and forums.
Match the tool with your goals
Before choosing the basic system, select what you need to follow. Do you want to:
- Remember the brand to protect the brand health?
- Follow the audience’s preferences and consumer expectations?
- Get real time visions to manage crisis?
- Performing a competitive analysis?
- Discover the main effects with authentic arrival (not artificially inflated followers)?
- Understanding brand feelings with analysis of granular feelings?
- Determine the pain points in customer morale?
Various tools support different needs. Some offer advanced social listening capabilities such as identifying visual letters to analyze text in images, or dedicated alerts when mentioning related keywords.
Find the main features
The best listening tools are provided to social media:
- Access to historical data to analyze previous social media talks.
- Support for all major social media platforms.
- Watching strong social media with relevant data filters.
- Advanced analyzes and easy information panels that illustrate the main standards.
- The ability to track conversations and determine directions over time.
- Tools to identify influencers and learn how to form consumer positions.
If your team is already using a social media management tool, check if it includes a built -in monitoring tool or if you will need separate tools.
Determine the priorities of the ability to use and size
For the institution’s users, choose a basic system that takes large quantities of social media data and integrates with your other tools. For smaller teams, focus on ease of use and clarity of implementable ideas.
Simple information panels, clear perceptions, and easy liquidation make it easy to discover relevant conversations and respond quickly.
